The AARRR funnel in practice: turning visitors into recurring revenue
A five-stage framework for acquisition, activation, retention, revenue, and referral, adapted to small and mid-sized digital operations.
Digital Marketing
Reserved space
Operational foundations
View full selectionDigital Marketing
02Article
Persona vs. ICP: stop publishing for an imaginary audience
03Tutorial
An editorial calendar built to convert
04Comparison
Marketing automation tools worth the investment
05Article
CAC, LTV, and ROAS without the jargon
Learn the essentials
Explore libraryDigital Marketing guides
Getting started in digital marketing
Channels, business models, and how to choose where to invest.
Building a sales funnel
How to structure and measure every stage of the journey.
Growth marketing in practice
Fast experiments, growth loops, and responsible scaling.
Data analysis for better decisions
Dashboards, attribution, and evidence-led planning.
Essential tools
View allGoogle Analytics 4
AnalyticsEvent tracking, funnels, and acquisition reporting.
Meta Business Suite
ManagementAds, pages, and messages in one workspace.
Mailchimp
EmailEmail campaigns, segmentation, and automation.
Notion
ProductivityPlanning and documentation for marketing teams.
Canva
DesignAccessible creative production for campaigns.
Real-world results
View all+340%
Acquisition
A niche store triples organic leads in four months
A documented operational change, the measured result, and the decisions that made the difference.
2.1x
Conversion
A B2B SaaS doubles trial-to-paid conversion
A documented operational change, the measured result, and the decisions that made the difference.
-58%
Cost
An agency lowers CAC with better attribution
A documented operational change, the measured result, and the decisions that made the difference.
Learning paths
Digital Marketing learning paths
Choose a pathChoose your level
Digital Marketing Foundations
A structured path for applying digital marketing foundations in real operations.
10 lessons0%
Acquisition Strategies
A structured path for applying acquisition strategies in real operations.
16 lessons0%
Funnels and Automation
A structured path for applying funnels and automation in real operations.
14 lessons0%
Growth and Experimentation
A structured path for applying growth and experimentation in real operations.
20 lessons0%
Library
View all resourcesDigital Marketing resources
Digital marketing planning workbook
A practical template with the fields, checks, and metrics needed to put the workflow into practice.
Digital Marketing launch checklist
The critical checks to complete before going live.
Digital Marketing metrics dictionary
Definitions and examples for the numbers used day to day.
Digital Marketing planning brief
A reusable template for aligning scope, owners, and outcomes.
Digital Marketing calculator
A simple worksheet for testing the economics before scaling.
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