Higgsfield announced this Monday (17) a US$ 400 million Series B round that valued the company at US$ 5.4 billion. The financing was led by DST Global and comes in the same month that the AI video and image generation platform reached US$ 700 million in annualized revenue.
The new valuation represents more than four times the US$ 1.3 billion recorded during the Series A and its extension. Participants in the round included Tribe Capital, Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures.
Investors who already participated in the company, such as Accel, Menlo Ventures, AI Capital Partners, GFT Ventures, Capra Ventures, BAM Corner Point and BroadLight Capital, also invested.
Model and investor Natalia Vodianova Arnault joined the round and will serve as an advisor to Higgsfield, focusing on her experience in the fashion, beauty and creative industries.
Platform surpasses 30 million users
Higgsfield says it has more than 30 million users across 238 countries and territories, with the United States as its largest market. The platform is also used by 390 Fortune 500 companies.
Served segments include advertising, marketing, media, entertainment, broadcasting, fashion, retail, technology, financial services and the pharmaceutical industry.
Part of the recent growth is associated with the company's agentic products, developed to automate multi-scene visual production processes.
After the launch of Supercomputer in May 2026, the number of users of these products increased 42 times in three months. They currently account for more than 20 million content generations per month.
Alex Mashrabov, co-founder and CEO of Higgsfield, said the company intends to reduce the cost and complexity of visual content production for businesses.
According to the executive, the advancement of AI shifts part of the value creation from models to applications capable of incorporating the technology into production processes.
Resources will be allocated to research and infrastructure
Higgsfield will use the new capital to expand investments in research and development, global infrastructure, hiring of AI-specialized professionals and international commercial expansion.
The company also plans to expand its training programs. Higgsfield Academy, a free initiative focused on commercial AI video production, recorded more than 400,000 visitors in its courses and 67,000 completed lessons.
Another initiative, called Higgsfield For Good, is scheduled to launch in September. The project intends to offer AI tools to schools and nonprofit organizations for producing and localizing educational materials.
In partnership with the organization YGA, the company plans to make the technology available to 70,000 students and 13,000 educators. Co-founder and chief technology officer Yerzat Dulat also leads a STEM program in eight rural schools in Central Asia.
