Binom is a tracker for high-volume paid-media operations, offered in two forms: the self-hosted licence (you install it on your own server) and Binom Cloud, with installation, monitoring and optimisation managed by the vendor. Main differentiator: it charges a fixed price per installation, not per event — in campaigns with millions of clicks/month, that means huge savings compared to trackers that charge per click/conversion.
It is strong in S2S postbacks, integrates with virtually every affiliate network and traffic source, and has a very complete panel for landing page split testing. The community is large, mainly in nutra, global e-commerce, gambling, and direct affiliate niches.
Strengths
- Fixed cost (independent of volume)
- The Cloud version needs no server of your own
- Redirect speed (important to not lose conversions)
- Solid S2S support with networks like Awin, CJ, Adcombo, Clickadu
- Built-in anti-fraud filters
- Frequent updates (active team)
Points of attention
- The self-hosted licence requires your own server (VPS cost, plus initial setup); the Cloud option removes the infrastructure
- Steeper learning curve than simple cloud trackers
- Support is ticket-based, not 24/7 chat