FunnelFlux (Hong Kong) is a tracker that organises traffic into visual funnels. Instead of listing campaigns, the product draws the visitor path and allows non-linear routing rules between pages and offers.
What it does
- Builds branching funnels and compares paths
- Routes traffic by rule, offer and performance
- Measures conversions and revenue per funnel step
How it works
- FunnelFlux Pro in the cloud (SaaS) and an Original self-hosted licence as a legacy line
- No-redirect tracking, server-side postbacks and up to ten custom events
- Revenue, LTV and per-funnel return reporting
- First-class integrations with ad platforms, native networks and affiliate networks
- Team features and multiple domains
Public pricing
- FunnelFlux Pro from US$ 99/month including 2 million events
- Additional events at US$ 10 per million; Standby plan at US$ 9/month
- 14-day trial with a card; no mandatory annual contract
- Original self-hosted licence billed per licence, regardless of volume
Strengths
- Visual funnel builder, unusual among trackers
- A self-hosted option for teams that want to own the infrastructure
- Built-in routing and path testing
Points of attention
- No bot filtering declared in the product
- The vendor focus is on the cloud version
- Event-based pricing requires volume monitoring