Voluum (Poland) is an ad tracker for media buyers and affiliates operating at scale. It centralises clicks, conversions and revenue from multiple traffic sources in a single panel, with server-side postbacks and an API.
What it does
- Measures campaigns and attributes conversions outside the browser
- Compares traffic sources, creatives and offers in the same report
- Automates optimisation with rules and flows
How it works
- Cloud product, no installation
- Server-side postbacks, pixels and a conversion API
- Anti-fraud kit to filter invalid traffic
- First-class integrations with Meta, Google Ads, TikTok, Taboola, Outbrain and others
- Custom and dedicated domains to protect the tracking link
Public pricing
- Subscription from US$ 119/month on the Profit plan, per official publication
- 14-day preview; no free plan
- Limits by active events, campaigns and data retention
Strengths
- Mature base and a large number of integrations
- Anti-fraud and automation in the same product
- Extensive documentation and an active community
Points of attention
- No free plan; cost starts from day one
- Event limits need monitoring
- It is a paid-media tracker, not web analytics