Brazil’s advertising self-regulatory body has introduced tighter restrictions on betting ads, expanding protections for children and teenagers and placing greater responsibility on influencers and affiliates promoting gambling platforms.
The Brazilian Advertising Self-Regulation Council, known locally as Conar, approved the new rules as part of an update to its standards for betting advertising.
Under the changes, ads cannot use elements with strong appeal to minors, including humanized animals, while people featured prominently in betting campaigns must be at least 21 years old and appear to be over 21.
The rules also reinforce bans on claims suggesting guaranteed profits, easy money or rapid enrichment. Betting promotions must more clearly display age restrictions and warnings about the risks associated with gambling.
Influencers and affiliates will face closer scrutiny, with the new framework calling for more systematic monitoring of promotional campaigns and proposing a compliance accreditation program for those working with betting brands.
Brazil’s advertising watchdog says it has already opened more than 160 ethics cases involving betting advertising and monitored tens of thousands of social media posts since specific rules for the sector were introduced in 2024.
The updated requirements take effect 30 days after publication.
