Bayern de Munique announced on Monday (24) a three-year commercial partnership with Mega Casino World, which becomes the club's official regional partner in Asian markets. The agreement covers three seasons and will be in force until June 30, 2029.
The partnership covers countries in South Asia, Southeast Asia, Central Asia, and East Asia.
Bayern expands commercial network in Asia
The agreement is part of Bayern's strategy to expand its commercial presence in the region. The club maintains representation in Seoul and offices in Shanghai and Bangkok, a structure used to develop its activities in the Asian market.
Rouven Kasper, member of the executive board and director of Marketing and Sales at Bayern, said that Asia is an important market for the club and that the partnership should expand its reach and commercial presence in the region.
For Mega Casino World, the contract expands a strategy of associating the brand with football. The iGaming company had already signed a partnership with Bundesliga International in 2023 and maintains other agreements related to sports in Asia.
Jeosid Dave Monarca, director of Mega Casino World, said that the agreement with Bayern is part of the company's plans to expand its international presence and reach audiences linked to football in different Asian markets.
