Wix eCommerce (Israel, NASDAQ: WIX) is the commerce layer of the Wix site builder. For those prioritizing simplicity: drag-and-drop editor, store templates, products, payments and marketing in one environment, with a single monthly plan.
What it does
- Build site + store in one visual flow, no code
- Sell physical, digital, subscriptions and services
- Manage orders, inventory and shipping in the Wix panel
- Use native marketing: SEO, email, ads and automations
Products
The Wix store has a catalog, checkout with its own gateway (Wix Payments) and third parties, a merchant mobile app, order management and marketing tools (Wix Marketing, SEO Wizard, email). Dropshipping via apps (Modalyst) and Facebook/Instagram multichannel are included.
Public pricing
- Published store plans with a single monthly fee (Core, Business, VIP)
- Free domain for the first year on annual plans
- Wix Payments with no extra fee beyond the processor (published per country)
Strengths
- Maximum ease of use — a store live in hours
- Flexible design with a complete visual editor
- Predictable single price with marketing included
Points of attention
- Less customization power than Shopify/WooCommerce
- Smaller third-party app ecosystem
- Migrating off Wix is laborious (not headless)