Synchrony, a consumer financial services company, reported this Monday (August 17), in a statement, that it will make a plugin available for ChatGPT with Synchrony Marketplace offers. The tool will allow consumers to consult promotional financing, discounts, and benefits from the company's partners.
The plugin will be available in the ChatGPT plugin directory. The action is part of a broader corporate collaboration between Synchrony and OpenAI to incorporate financing, rewards, and loyalty into shopping and checkout experiences with artificial intelligence.
Through the partnership, Synchrony will also deploy OpenAI's latest models across the company. The measure should expand the use of advanced capabilities, product development, and technological innovation.
Executives comment on the agreement
Synchrony's executive vice president and director of strategy and business development, Maran Nalluswami, said the company intends to help shape the evolution of AI commerce. "This collaboration with OpenAI represents an important milestone for Synchrony, our millions of customers, and hundreds of thousands of partner locations," he said. "Our goal is to ensure that the value customers entrust to Synchrony products thrives in the age of agentic commerce."
Kaylin Voss, vice president of Americas and Industries at OpenAI, said AI creates an opportunity to reimagine how customers discover products, pay, earn rewards, and build loyalty. "Synchrony approaches this opportunity from both sides: bringing OpenAI to the experiences it creates for customers and partners and deploying our most advanced models and tools across its entire operation," she said.
A PYMNTS Intelligence report found that 30% of consumers use ChatGPT to search for information about products. According to the study, ChatGPT ranks 4th among product discovery platforms, behind Google, Walmart, and Amazon; two years ago, it barely appeared as a shopping tool.
