McDonald's and Uber announced this Monday (9) the expansion of their delivery and loyalty program partnership to 14 international markets. The multiyear agreement calls for Uber to be the preferred logistics partner for orders placed directly through the McDonald's app, in addition to new integrations between the two companies' benefits.
The expansion covers the United States, Australia, Belgium, Canada, France, Germany, Ireland, the Netherlands, New Zealand, Poland, Portugal, Spain, Switzerland and the United Kingdom. The features will be introduced according to availability in each market, without a single implementation timeline.
Uber Direct will fulfill orders placed directly in the McDonald's app
With the integration, consumers will be able to place orders and track deliveries without leaving the McDonald's app. The service will primarily use Uber Direct, a logistics solution that allows companies to offer deliveries on their own digital channels, with support from the Deliverect platform.
The model will have Uber as the preferred partner in participating markets, including the United States, Australia, Canada, France, Germany and the United Kingdom. Consumers will still be able to place orders directly through Uber Eats.
The partnership also includes new benefits for MyMcDonald's Rewards members. Starting in November, users in selected markets will be able to exchange points for discounts on Uber rides during a seasonal promotion.
In a future stage, the companies intend to allow eligible orders placed through Uber Eats to earn points in McDonald's program. These points could be used to redeem benefits in the chain's app, including ride offers. The availability and dates of these features have not yet been detailed for all countries.
Andrew Macdonald, Uber's president and chief operating officer, described the agreement as “our largest expansion with McDonald's to date”.
The partnership between the companies began in 2017, in the United States. Currently, McDonald's is available on Uber Eats in 30 countries. According to Mason Smoot, the chain's senior vice president of global franchises and delivery, McDelivery generates more than US$ 20 billion per year.
