The European Commission accepted on Monday (26) the plan presented by Temu to correct flaws in the risk assessment of illegal products sold on its platform. The decision comes five months after the imposition of a €200 million fine for noncompliance with the Digital Services Act (DSA).
The approval establishes five corrective measures that the company must implement to improve the identification and assessment of risks to European consumers. The plan also requires the marketplace to examine how its own recommendation mechanisms may increase users' exposure to irregular products.
Among the commitments are a risk analysis based on Temu-specific information, the adoption of reliable indicators to measure the effectiveness of preventive measures and a review of the limitations of content moderation systems.
The company must also investigate whether sellers exploit platform features to artificially increase the visibility of potentially illegal advertisements.
Temu will have four months to implement the measures
The company was given four months to implement the plan and carry out a provisional risk assessment. The report must consider a six-month period ending on November 30, 2026.
The measures will also be subject to an independent external audit, whose report must be submitted to the European Commission after their implementation.
Acceptance of the plan does not mean that the irregularities have been resolved, nor does it eliminate the fine imposed in May.
In the previous decision, published on May 28, regulators concluded that the risk assessment carried out by Temu in 2024 used generic information about e-commerce, without adequately considering the characteristics of the platform itself.
An investigation that included test purchases identified electrical chargers that had not undergone basic safety checks and children's toys with risks associated with chemical substances above permitted limits or removable parts capable of causing choking.
The Commission also found that the company had underestimated the possibility of consumers encountering illegal products and had not adequately analyzed the influence of its algorithms and promotional programs.
Temu, which belongs to the Chinese group PDD Holdings, welcomed the acceptance of the plan. The European Commission will continue monitoring the implementation of the measures and compliance with the obligations set out in the DSA.
